Somewhere in the US right now, some social media people are arguing and fighting with each other. I’m watching it via Twitter, to be honest. And I’ve only given it a few minutes of my attention today, but it got me thinking. Why do people choose to attack each other instead of go after new business?
Many Paths to the Food
I’ve said this in may different ways, and it’s my strategy for business: learn new and useful things and serve my customer. Share as much as I can. Be helpful and be everywhere. These are the ways I’ve built my business. I also say this:
No one ever won a race looking sideways.
And that’s the truth of it. The more I see people fight with each other in the social media space, the more I wonder where they make their money. Because their strategy is to fight every ant along the way, to block paths, to risk pain and suffering, instead of seeking out the reward and the food.
It’s Your Plan
I’ve heard interesting reasons for this. Someone once told me that they felt it was their job to expose the bad advice that social media professionals were giving the public. Excellent, but how does one get paid doing that? I just can’t see the value.
Do you think your audience finds it valuable? I see evidence of that. I see “Yeah! Speak truth to power!” kinds of comments on posts of that nature. Great. But is that building your business? I’m guessing no. I’m guessing that these folks who cheer you on don’t pay your bills.
What’s Your Plan?
My plan of attack is the same: know my community and build tools and smarts to serve them. What’s yours? Is it to tackle the other players instead of seek the goal? Is it to throw stones instead of grab food?
How’s that working for you?