I recently advised Justin Levy of Red Pin Marketing ( recently announced) to start selling. He mentioned that there wasn’t a website built, that he was just getting social presence put together. I listened and appreciated where he was. That’s where I was when I launched New Marketing Labs a few years ago. Justin knows. He was there, too.
We sold without a website.
You can sell without business cards. You can sell without fliers. You can sell without a website. Your job, such as it is, is to sell the product or service, and to get your customers the success they deserve. You don’t need a site to do this. You don’t need anything to do it but persistence, a good value proposition, and the sense that you’ll deliver success to that client.
When you have a quiet moment, get the site going. When you have a quiet moment, get some cards ordered. If you want a shiny logo, make one (or buy one).
But that is all in the “and then” column when it comes to doing business.
I’m proud as hell of Justin for doing exactly what I asked him to do, and I laugh every time someone tweets that he doesn’t have a website built yet. Know why he doesn’t? Because he’s booking so many clients that he hasn’t put that on a priority list yet.
Yes, it’s great to have a site as your silent seller. Yes, it’s important to have a web presence, especially if what you’re selling is web presence. But if you ever let that get in the way of sales and business, you’re looking at the wrong end of the equation.