Want to know a magic trick? Get to know people online before you meet them in person. Get to know them by their digital markings, their voice online, their photo streams, and the places where they share their mind.
Here’s a picture of me with Beth Rosen. I’ve met her in person just once. Yesterday. I feel like I’ve known her for a while, because I follow her on Twitter. I read her blog (not every post). I feel like I can talk with her, as if we’ve done a bit of the “warm up stuff.”
Think about this to add to your answer with “why should I bother with social media?” It’s because reducing friction before a “sale” (and let’s define that in MANY ways, shall we) is actually something worth measuring. It’s because knowing more about someone by following their online presence stream is actually valuable.
Have you found this to be true, too?