Check your last 10 blog posts, your last 10 tweets. Are they all about you. Are they all about your products, your services, whatever it is you’re pushing? How many are about you versus those that are about others (either directly about them or empowering them)?
I just went to a few blogs in a row to get a sense of it. Here are some of the ratios I saw, with self-referential in the left, and about others in the right:
Those were just a few I checked out. Most were heavily weighted towards talking about others (though often citing examples from our own perspective). But when I go look at corporate blogs, and/or less focused blogs, the ratio changed a great deal.
How does your blog stack up? How do your tweets stack up? How much are you promoting others?
Photo credit visualpanic