Friend and thinker, David Cutler posted this on his blog about an ad.
The thing is, it worked. It worked perfectly. I watched the entire ad. I finished the ad thinking, “huh, that’s pretty interesting.” And then I spread the ad.
Think of how many times an ad just blurs out without us noticing, and then look at that ad. It was so powerful that someone stuck it on MySpace, then David found it somewhere, and now I’ve put it here. I’m moving the ad around the web. So is David. Are YOU going to find the embed code, or link to my site? Are you going to tell Google that this ad has value by your actions.
Quality is still at the heart of anything that succeeds. But it doesn’t hurt that the ad is out here in the wild such that we can send it around to others either, right? Do THAT with your TV.