I can tell you how to write better blog posts immediately. Ready? Start with the most important stuff first. That’s it. Start where you’re going to end. Start with the guts of what you’re covering. All of that. Up front. Start there.
I could end the post already. I just told you what you needed to know. But I’ll elaborate.
The Fastest Way to Write Better Blog Posts Today
Dear humans of earth: your readers are busy. They pick and choose how they spend their attention in a blur these days. You probably realistically get less than one second to earn their attention. They scan the title of your post and decide whether what you’re covering is for them or not. If they click through? Oh, then you’ve earned a paragraph.
Do Not Waste Your Shot
New and/or bad writers waste a lot of time in their articles doing what is called “throat clearing.” You’ve probably done it. We all have. You write something down, but the REAL article doesn’t start for a few hundred words or more.
That’s the problem. Readers aren’t giving you that time. You get the first sentence. Maybe two. That’s it. If it’s unclear what you’re going to give your readers in that time, they’re abandoning you.
Earn People’s Attention
Keywords, length of posts, layout, and blah blah blah. It’s not important. SEO professionals have all these mechanical details they need you to follow. That’s all built to get your article seen in the first place. Once someone gets there? You’ve lost them if you don’t lead with the most important stuff up top.
See My Point?
Everything below the first paragraph wasn’t nearly as important as my advice up at the top. That’s by design. Do this if you want to improve your engagement with the people you hope to serve.
And if You Agree With Me?
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